Having a Google Business Profile is now a fundamental necessity for local businesses. This could be the first point of contact potential customers have with your business. Having it optimized and updated makes you gain or lose customers. If you haven’t recently checked your profile, it’s time you made some strategic adjustments. Below are five changes you need to make immediately to boost your visibility and position your business uniquely.
1. Keep Business Hours Up to Date
Keeping business hours updated on your page is a simple but crucial thing you can do. You’ll be trusted by numerous Google users, especially if they’re looking for services over the weekend or holidays. Incorrect hours will result in upset customers, who will write negative reviews and lose business. Verify and keep your hours up to date periodically, especially during holiday seasons and events.
2. Use Posts and Q&A to Engage Customers
Google’s posts and Q&A are latent functionalities that can drive customer engagement so powerfully. Posts enable you to directly share updates, specials, or news on your page, thereby educating and engaging customers. Meanwhile, the Q&A area can also be utilized for answering frequently asked questions and presenting your expertise. Post FAQs regularly here, and vigilantly monitor customer questions for prompt answers. Both tools complement each other in establishing trust and credibility with potential clientele.
3. Show Products and Services with Pictures and Information
A photo tells a thousand words, and on your Google Business Profile, it’s even more valuable. Nice, high-quality photos of your business, service, or products can instantly stop people in their tracks and influence them to choose your business. Back these images up with concise, accurate descriptions so customers can see what they are getting. Periodic uploads of images also inform Google that your profile is active, something that can be beneficial for search rankings.
4. Collect and Answer Customer Reviews
Customer reviews also play an important role in online word-of-mouth marketing nowadays, and thus are crucial to your Google Business Profile. Get your satisfied customers to provide feedback, and be sure to reply to these reviews first. Addressing positive as well as negative feedback shows your appreciation of customer feedback and dedication to improvement. Furthermore, review interaction may also fortify your local SEO with King Kong so that you become more findable by new customers.
5. Use Google My Business Insights to Make Smart Choices
Google My Business Insights offers essential data about how customers discover and engage with your profile. From search queries to call volume or direction requests, this data can be used to make strategic business decisions. Find out the words people use to discover you, determine peak times for customer engagement, and tweak your marketing campaigns accordingly. This strategic approach enhances your efforts aimed at your customers’ needs and your business growth.
Grow Your Local Presence Today
Your Google Business Profile is a strong tool in building a local presence and bringing in new customers. With these five adjustments, your business can be seen as credible, competent, and prepared to serve your local customers. Take action now and expand your profile to establish a positive digital footprint.
